FIFTY POUNDS
Fifty Pounds is the essence of old London, with its dry, fresh, clean taste.
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In a sip of Fifty Pounds you can find the essence of ancient London, that of thick fog and cobbled streets, where every stone told stories of art, culture and forgotten crafts. This gin, with its clean taste and aromatic notes, is a tribute to the distilling tradition that has its roots in 1700s London when King George II established an annual tax of 50 pounds to regulate the distillation of gin: a price that only two distillers decided to pay, given the exorbitant amount for the time. And that’s where the name Fifty Pounds was born, as a symbol of quality and exclusivity, since only those who could afford to pay that amount could guarantee a distillate of high purity and value.
STYLISTIC
Fifty Pounds is the essence of old London, with its dry, fresh and clean taste. An elixir that boasts a blend of eleven botanicals among which stand out berries from the mountains of Croatia, coriander seeds from the Middle East, grains of paradise from the Gulf of Guinea, lemon and orange peel from Spain, savory from France, angelica roots, licorice and other secret components.
